Victor Allen’s Coffee has announced a new partnership with H-E-B, a major supermarket chain in the South. Starting today, over 150 H-E-B stores will carry Victor Allen’s® SNICKERS™ and TWIX™ Ready-to-Drink Iced Coffees. In addition, the stores will also feature Hostess® Twinkie Iced Latte. All beverages will be available in 13.7 oz. bottles.
The introduction of these beverages is a response to the increasing consumer demand for ready-to-drink coffee in convenient formats. “By partnering with H-E-B, it allows us to bring the consumers in their geographical footprint great tasting iced coffee in a convenient single serve format,” said Tom Lehocky, Vice President of Sales for Trilliant Food & Nutrition.
The partnership with H-E-B is expected to help Victor Allen’s Coffee reach a wider audience. Customers interested in trying these new offerings can use the H-E-B store finder to locate the nearest store. More information about the Victor Allen’s Coffee Brand can be found on their website, and updates are regularly posted on their Facebook, Instagram, and TikTok accounts.