Fans of Ritz Bits are getting a queso upgrade.
Ritz Bits have long been a fan favorite. But their bold new flavor is here to spice things up like never before.
After nearly a decade without a new flavor, Ritz Bits is turning up the heat with Spicy Queso, a bold and fiery twist on the classic cracker sandwiches we all know and love.
The brand described the new RITZ Bits Spicy Queso Cracker Sandwiches as “a layered experience that combines rich, creamy cheese flavor with a bold, spicy kick.”
“It’s a bold twist on your childhood favorite, with a kick in each mini bite,” said Steven Saenen, spokesperson for the brand.
Fans expressed their excitement with the release of the new Ritz Bits flavor. In an Instagram post from the brand, people commented, “OMG, finally more Ritz Bits flavors!” and “These sound amazing!! 😍” along with “Ooh, that’s great!”
This latest release followed the earlier success of Ritz Toasted Chips’ Sweet Habanero flavor, launched in March 2024.
The new RITZ Bits flavor is available in 3oz snack-sized bags at convenience stores now. Larger 8.8oz boxes will be in major retailers by February 2025.