Sara Lee weighs in on a serious issue.
Food insecurity is a challenge many families face, yet there is a gap in understanding the issue in the United States, as revealed in a report from Sara Lee Bread and U.S. Hunger.
According to the Empty Tables: The Hidden Reality of Food Insecurity, 13.5 million American households—roughly 1 in 10—experience food insecurity, yet only 24% of Americans see it as one of the top three issues facing families.
Additionally, 29% of respondents were unfamiliar with the term “food insecurity.” Many think it only affects the unemployed or households earning under $25,000, but it also impacts families earning up to $149,000 annually.
Despite these misconceptions, there is hope. 82% of Americans are willing to help fight food insecurity. To support this effort, Sara Lee Bread has committed $1 million in funding and product donations to U.S. Hunger by 2025.
“This new data will help inform our future approach in how we support families facing food insecurity,” said Nick Pitone, spokesperson of Sara Lee Bread.
Their partnership also includes programs like “Full Cart,” which delivers food to families in need, and employee-led meal-packing events.