Pillsbury has already become a staple for holiday baking, but the 150-year-old brand is aiming to make its seasonal treats an even bigger part of your festivities this year.
On Monday, Pillsbury introduced a brand-new Elf on the Shelf baking collection, featuring six limited-edition mixes and frostings inspired by the beloved scout elf tradition. The lineup is available through December 2024, while supplies last.
Three of the exclusive products are only available at Walmart: Peppermint Vanilla Whipped Frosting with Peppermint Candy Cane Blend Sprinkle Bits, Snickerdoodle Cookie Mix, and Marshmallow Swirl Fudge Brownie Mix, an irresistible fudge brownie with gooey marshmallow swirls.
The rest of the collection, available in seasonal and baking aisles nationwide, includes Swirl Red & White Vanilla Cake Mix, which has a red and white cake pouch to create a vanilla swirl cake (or 24 swirl cupcakes); Hot Cocoa Whipped Frosting, a cocoa-flavored frosting with festive sprinkles; and Peppermint Vanilla Whipped Frosting, a classic peppermint vanilla flavor with holiday sprinkles. Each item is priced between $2.50 and $5.00.
“These new limited-edition products featuring everyone’s favorite Scout Elf combined with the delightful taste and fun of Funfetti® will create magical moments in the kitchen for the whole family!” said Dan Anglemyer, Chief Operating Officer at Hometown Food Company.
And that’s not all—Each box in the new Elf on the Shelf® collection includes fun cutouts on the back, which make “the Elf on the Shelf® tradition even easier for parents and more fun for kids!”