Let’s be honest with each other. It’s mid-January. That “New Year, New Me” energy is starting to flicker just a little bit, isn’t it? The gym is slightly less crowded, and the snooze button is looking a lot more attractive than a morning run.
If your 2026 fitness resolutions are already on life support, don’t panic. Dwayne “The Rock” Johnson is here to spot you.
ZOA Energy—the zero-sugar energy drink co-founded by The Rock—has teamed up with Strava for a new challenge designed to bribe you (in the best way possible) into keeping those healthy habits alive.
Here is everything you need to know about the ZOA x Strava Challenge, how to get free drinks, and the grand prize that has cyclists drooling.
Side note: Renee’s got some kind of crush on The Rock so when she says “Do whatever The Rock says,” I do what I’m told. So here we are. Drink up, lovelies.
The Challenge: “Show Up”
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The philosophy here is simple: Consistency is king. Or, as the ZOA team puts it, “Showing up is the hardest part.”
Now through February 26, 2026, ZOA wants you to log your movement. It doesn’t matter if you are training for an ultra-marathon or just going for a brisk walk to clear your head.
The Rewards (The Tasty Part)
Let’s talk about the goods. If you complete the challenge requirements on the Strava app, you unlock a reward code (redeemable until March 12).
The Swag includes:
- A Free Can of ZOA Energy: You can snag a 12oz can in flavors like White Peach, Frosted Grape, or Tropical Punch. (While supplies last, so move fast!)
- Branded Merch: Because who doesn’t love gear that proves you worked out?
The Grand Prize:
In addition to the guaranteed rewards, four lucky athletes will win a Limited-Edition ZOA x Strava Road Bike. This is an exclusive, co-branded ride you can’t buy in stores.
Why ZOA?
If you haven’t tried ZOA yet, this is the perfect excuse. Unlike the jittery, sugar-crash energy drinks of the past, ZOA is marketed as a “better-for-you” option.
- Zero Sugar: No crash later.
- Hydration: Packed with electrolytes (perfect for post-sweat sessions).
- Vitamins: Loaded with B & C vitamins.
- Caffeine Source: Derived from green coffee and tea.
It’s basically designed to replace what you sweat out while giving you the energy to actually start sweating in the first place.
How to Enter
Ready to get moving? Here is your game plan:
- Download/Open Strava: If you aren’t one of the 82 million people already using it, it’s the go-to app for tracking runs and rides.
- Opt-In: Find the ZOA x Strava Challenge in the app and hit “Join.”
- Log Your Workouts: Between now and Feb 26, track your activity. It’s all about stacking streaks and logging minutes.
- Redeem: Once you hit the goal, you’ll get a link to claim your free energy drink and merch.
So, lace up those sneakers. The Rock is watching, and there’s a chilled White Peach ZOA with your name on it.
For full rules and details, check out the challenge page on ZOAEnergy.com.
