If implemented, customers will have a faster drive-thru experience.
As we enter 2025, change is unavoidable, and brands are constantly adapting to meet new trends and customer needs. Just as Subway made headlines with its bold restaurant redesign, Pizza Hut is now following suit with its own innovative restaurant design featuring a new drive-thru concept that serves “ready-now” items.
Earlier this month, the chain revealed its first pilot location in Plano, Texas, for the new restaurant design, which offers “an elevated, modern, and more connected experience enabled by digital and technological innovations.”
One of the key features of the new restaurant design is Pizza Hut’s first Hut ‘N Go drive-thru menu. It offers a selection of “ready-now” items that can be quickly ordered and picked up at the window.
The design also includes self-service kiosks for quick ordering, contactless pick-up cabinets, and a pizza-making station that “showcases the quality and care that goes into every Pizza Hut pizza.”
In addition, the new restaurant design focuses on sustainability with energy-efficient lighting, auto-lift fryers, and energy-saving ovens.
While the restaurant in Plano, Texas, is the only one of its kind in the U.S., it has been operating in over 80 markets worldwide. According to Pizza Hut, the new design improves the guest experience and increases transactions and in-restaurant traffic compared to previous formats.