New look, same cheese.
Everyone knows the familiar look of Henning Cheese products, but going forward, fans of the brand will notice a fresh new design.
Recently, the Wisconsin-based company announced changes, including a modernized logo, a new website, and updated packaging as part of a brand “refresh.”

The new look features a “cleaner,” more contemporary design, with a new color palette that matches the different cheese flavors. According to Henning Cheese, the brand refresh supports the company’s focus on innovation.
“As we celebrate our 111th anniversary, it’s the perfect time to ensure that our product packaging and brand look reflect the same outstanding quality and pride,” said Rebekah Henschel, spokesperson for Henning Cheese.
Along with the new logo, the company is rolling out updated packaging for its classics, like Cheddar, Colby, and Monterey Jack, as well as fan favorites like Cheese Curds and Mozza Whips.
Moreover, Henning Cheese invites retailers and cheese lovers to see their products at the Winter Fancy Food Show (January 21 to 23) and the IDDBA Show (June 1 to 3) in New Orleans.