Say goodbye to baking hassles with Krusteaz’s ‘pour and bake’ batters.
Since its launch in September, Krusteaz’s Pour & Bake Batters have become a go-to for busy parents looking for homemade-quality treats without the hassle.
Known for its pancake and waffle mixes, Krusteaz expanded its lineup with these ready-to-use refrigerated batters, promising scratch-quality brownies and cupcakes with “no measuring or mixing needed—just pour and bake!”
This could transform your snack experience by letting you pull a pouch from the pantry and quickly prepare fresh treats, so you won’t need to make a last-minute trip to the store for a dozen cupcakes.
The batters, available in Chocolate Brownie, Vanilla Cupcake, and Chocolate Cupcake, stay fresh for up to seven days in the refrigerator after opening. The company claims they are “ready for whenever the baking mood strikes.”
“I’m so proud of our team for helping continue that legacy with the launch of Krusteaz Batters, delivering on ease, unmatched high quality, and delicious taste all in one,” said Andy Heily, President & CEO of The Krusteaz Company, in a press release. The company’s commitment to quality and ease is reflected in customer experiences.
One user stated that she was “amazed!” by the Chocolate Cupcake Batter, noting that it provided a fun activity to do with her daughter, who was able to help squeeze the batter into the cupcake molds.
Another user described the Chocolate Brownie Batter as producing brownies that were “nice and remained soft and gooey with crisp edges.” A different reviewer praised the Vanilla Cupcake Batter, calling it “a very good option if you don’t have time to make cupcakes from scratch” and found it “super easy to make cupcakes.”
Now stocked in Kroger stores and select supermarket chains, Krusteaz’s Pour & Bake Batters are gaining traction, with more retailers set to carry the line in the coming months, according to the company.
How to prepare Krusteaz Chocolate Brownies
As mentioned, Krusteaz offers three batters, but this guide focuses on the Chocolate Brownie option. Here’s how to make brownies with the refrigerated Pour & Bake batter:
- Preheat the oven to 325F.
- Lightly grease the bottom and sides of an 8×8 baking pan.
- Cut the pouch open at the dotted line.
- Squeeze the batter into the prepared pan and spread it evenly.
- Bake for 33 to 37 minutes.
Krusteaz tip: They encourage home bakers to make the good into greatness with simple add-ins such as raspberry jam, white chocolate chips, or nuts.