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Lionel Messi’s New Hydration Beverage is Now Available in New York, Texas, and California

Lionel Messi’s New Hydration Beverage is Now Available in New York, Texas, and California

Fans can now easily access Lionel Messi’s hydration drink as it expands to three states.

Soccer star Lionel Messi’s new hydration drink, Más+ by Messi, is now available in stores across New York, Texas, and California, with more states to follow soon. The brand says it aims to provide “positive hydration.”

Digital painting of two soccer players from the back running off the field

“We can’t wait for even more fans to be able to try Más+ for themselves with our expanded distribution,” said Rishi Daing, Executive Vice President, Más+ Next Generation Beverage Co. in a press release. 

Californians can find Más+ by Messi at Ralphs, Target, Vons, Safeway, and Food 4 Less. In New York, it’s sold at Target and independent retailers across New York City, Hudson Valley, and Long Island. Texans can find it at Target, Kroger, Albertsons, and Circle K statewide.

For those outside these states, Más+ is available for online purchase at masbymessi.com, with plans to continue expanding distribution across the U.S. into 2025.

The launch of Más+ by Messi in Miami earlier this year set the stage for its rollout across the U.S. Available in 16.9-ounce bottles and 12-pack cans. The drink comes in four flavors:

  • Miami Punch: A mix of pineapple and fruit punch aroma with balanced sweetness and citrus flavor. No mineral or vitamin aftertaste. Inspired by the city where Messi and his family live.
  • Limón Lime League: Fresh lemon and lime scents with a sweet and tart citrus flavor, similar to aguas frescas. Named in honor of Messi’s four UEFA Champions League wins.
  • Berry Copa Crush: Aromas of blueberries, raspberries, cherries, and acai. It offers a sweet and citrus balance for a clean finish. Named after Messi’s seven Copa del Rey titles and World Cup wins.
  • Orange d’Or: Fresh orange scent with orange and tangerine flavors. It has a sweet and tart taste without any mineral aftertaste. Inspired by Messi’s eight Ballon d’Or wins.