An energy drink in a holiday beverage sounds fun.
Dutch Bros is ready to hype up your holiday season—and luckily for fans, the excitement starts early with the launch of its 2024 holiday menu last week. The lineup features three holiday drinks, including one fans wouldn’t typically expect in a seasonal offering.
The coffee company introduced Hazelnut Truffle Mocha, Candy Cane Mocha, and Winter Shimmer Rebel—a surprising option that stands out this season. All three beverages are available at over 950 Dutch Bros locations nationwide.
The Hazelnut Truffle Mocha blends smooth hazelnut mocha with Soft Top™ and a caramel drizzle, while the Candy Cane Mocha mixes peppermint mocha with Soft Top™ and a sprinkle of crushed candy canes.
The standout of the collection is the Winter Shimmer Rebel, a playful variation of the company’s Rebel energy drink. The beverage also features a blend of blue raspberry and sweet cream, topped with Soft Top™ and shimmering sprinkles.
Each drink comes in one of six special holiday cup designs—such as snowflakes, candy canes, and ornaments—and is available only while supplies last.
Tana Davila, Chief Marketing Officer at Dutch Bros, expressed excitement about the new offerings, saying, “Dutch Bros is all about getting creative and innovative, which is why we’re stoked to introduce the Winter Shimmer Rebel to our customers as a unique seasonal drink to try.”