When I first heard about Halo Top’s latest National Ice Cream Day promotion, I had to do a double-take. Did they really just decide to give away free ice cream to anyone whose name matches their competitors? Yes, they absolutely did – and I’m here for this level of playful chaos.
The concept is surprisingly simple: anyone whose name contains part of an ice cream brand gets a complimentary pint of Halo Top until July 21, 2025. Think Ben, Jerry, Jeni, Talenti, or Van Leeuwen – but they’re also including clever connections like Peter Dreyer, Betty Baskin, and Maple Blue Hern. What strikes me most is how boldly they’re honoring their competitors rather than competing against them.
The promotion runs from July 14–21, so don’t blink, Ms. Dreyer; all you need to do is prove your ice cream-worthy name at HaloTop.com/IceCreamDay. They’re giving away 8,000 pints total – a number that’s not random, by the way. It’s celebrating the eight new flavors Halo Top launched earlier this year, each packed with mix-ins in every bite. (My favorite is still the Strawberry Cheesecake, but the Caramel Cookie Crunch is a close second.)
The eligible names list is surprisingly extensive – we’re talking Ben Jones, Jerry Smith, Jeni White, Betty Baskin, Gavin Robbins, Maple Blue, Peter Dreyer, Edy Lewis, Henry Häagen, John Dazs, Sarah Kemps, Nick Closs, Blake Oatly, Patty Talenti, Ceara Tillamook, Charlotte Hill, Hans Van Leeuwen, and more. Basically, if any part of your name appears in the freezer aisle, you’re golden.
For those unfamiliar with Halo Top, this Le Mars, Iowa-based brand has been shaking up the ice cream world since 2012 with their better-for-you approach to frozen treats. They’ve managed to create ice cream that’s light on calories without sacrificing flavor – a feat that earned them a spot in Nielsen’s 2018 Top 25 Breakthrough Innovation Awards.
You can find Halo Top nationwide at major retailers like Walmart, Kroger, Publix, Safeway, Meijer, Albertsons, HEB, and Jewel-Osco. And if you’re one of the lucky people with an ice cream name, you can claim your free pint at HaloTop.com/IceCreamDay. I sure do love free, how about you, Ben?
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