Forget post-Super Bowl commercials, Dr. Dre and Snoop Dogg had something way cooler planned: crashing the afterparty with a live performance and unveiling their brand new drink, Gin & Juice By Dre and Snoop!
Key points:
- Dr. Dre & Snoop Dogg launched their co-branded cans of Gin & Juice By Dre and Snoop, with a surprise performance at the Super Bowl afterparty.
- The canned premade cocktails come in four flavors and celebrate the 30th anniversary of Snoop’s debut album, Doggystyle.
- Gin & Juice By Dre and Snoop will be available nationwide this spring.
Yup, three decades after their iconic song “Gin & Juice” became a hip-hop anthem, the legendary duo are taking their partnership to the spirits world. This ain’t no cheap knock-off though – Gin & Juice By Dre and Snoop promises premium, ready-to-drink gin-based cocktails in four flavors: Citrus, Melon, Passionfruit, and Apricot. Think smooth sippin’ with a West Coast twist, all packaged in sleek designs by artist Ini Archibong.
This release ain’t just about the bubbly, it’s about celebrating 30 years of Snoop’s classic debut album, Doggystyle, produced by none other than Dr. Dre. “Together, we always try to create magic,” says Dre. “There’s passion, friendship, love, and culture behind it. We shoot for magnificent, and most of the time, we hit the target.”
Snoop adds, “Look, we’re still here, still loving each other after all these years. Why not do something fun together? It’s more than just a drink, it’s a testament to our bond.”
Get ready to see Gin & Juice By Dre and Snoop hit shelves across the US this spring, distributed by the biggest beverage boss in the game, Southern Glazer’s Wine and Spirits. And who knows, maybe Dre and Snoop will drop another surprise performance with their next flavor release. Keep your eyes peeled, hip-hop and cocktail lovers – this is just the beginning!