Sorry, this one’s for the adults only.
When it comes to holiday gift-giving, let’s face it—there’s always that one person who ends up with the world’s most uninspired present. If you’ve ever caught yourself thinking, “I hope they like this… mug,” you’re not alone. Luckily, this holiday season, bad gifts can be saved. Coors Light has stepped in with a special gift bow—but it’s more than just decoration.
You might say it could make a bad gift almost…beerable.
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The beer brand introduced Beer Bows, which aim to “transform your not-so-great gift into something special worth celebrating.” According to Coors Light, each decorative beer bow comes with a “surprise gift bundle,” that includes exclusive Coors Light merch and a gift card for beer.
Recipients can unlock the bundle by scanning the special decorated QR code on each Beer Bow, with the offer valid for redemption until January 10, 2025.
Coors Light’s Beer Bows are priced at $15 on shop.coorslight.com until supplies last, with only 10 available each day from December 4-6 and December 9-10 (50 total). Orders placed by December 15 should arrive by Christmas, depending on shipping delays.
As noted on the brand’s website, participants must be of legal drinking age to take part in promotions or offers on the site or elsewhere. This means only those who are legally allowed to drink alcohol can join in the promotions or redeem offers.
