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Tom Holland Launches Non-Alcoholic Beer BERO, Inspired by His Sobriety Journey

Tom Holland Launches Non-Alcoholic Beer BERO, Inspired by His Sobriety Journey

Inspired by Holland’s sobriety journey, BERO promises premium non-alcoholic beer that delivers great taste without compromise.

On Wednesday, ‘Spider-Man’ star Tom Holland officially launched his first business venture, BERO, a premium non-alcoholic beer brand inspired by his personal journey. “For me, BERO is personal,” Holland shares.

The Marvel star opened up about his 2-year sobriety journey and shared in a press release that it inspired him to create a drink that “reflected my lifestyle and values.” 

In an interview with Forbes, the actor revealed that his first year of sobriety was “really difficult” and suggested the transition might have been “easier” if products like BERO were available.

BERO co-founders Tom Holland and John Herman | Photo source: BERO

Each Product Name Reflects the Actor’s Life

Tom Holland’s BERO brand currently offers three non-alcoholic beers, each with a personal connection to his life: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat.

  • Kingston Golden Pils – Named after his hometown, this is a crisp, refreshing European-style pilsner.
  • Edge Hill Hazy IPA – Inspired by his school, this tropical IPA is juicy and hop-forward.
  • Noon Wheat – Named after his schnauzer dog, this wheat beer has a smooth, citrus finish.

The Uncharted star says BERO is for everyone who values great flavor: “BERO delivers a great taste without asking you to settle for less.” 

BERO’s goal is to offer a high-quality alternative to alcohol that “can be more than just a substitute—it can be a bridge to a more balanced life and taste incredible,” says John Herman, co-founder of BERO and former President of Nutrabolt. 

BERO will be available nationwide at Target stores early next year.